How To Calculate The Value Of A Blog Post

Bloggers face this problem often. They have a client that wants to buy some sponsored posts, but first wants to know what the ROI (return on investment) will be. Figuring out the ROI of a blog post is difficult, though. It may even be impossible. What you can do, however, is estimate the market value […]

PATA Signs Exclusive Partnership with the PTBA

In December 2015, the Pacific Asia Travel Association (PATA) and the Professional Travel Bloggers Association signed an exciting new partnership. As part of the agreement, the two organizations will “work to to share knowledge through research and publications, reciprocate in event participation, support mutual agreed advocacy positions, and enhance access for the benefit of members of […]

Fostering Long-Term Relationships with PR and Industry

We talk a lot about how to get started working with public relations professionals as bloggers and how PR can find the “right” kind of bloggers to work with. But what about long term relationships? While it may make sense to only reach out to a firm that represents one company you’re interested in working […]

Is Your Blog AMP Enabled? If Not, It Should Be. Here’s How

Google announced today that it AMP (Accelerated Mobile Project) enabled pages will be integrated in to search in February and that fast loading mobile pages may be labeled as ‘Fast’. Automattic has already created an AMP plugin, and I recommend that all bloggers install it. Read the full story on Search Engine Land Read the Google […]

Working with Public Relations Professionals – Why Can’t We All Just Get Along?

An often hotly debated topic I see over and over on blogger group boards: working with public relations (PR) folks – the good, the bad, and the ugly. Like any profession, there are good and bad and it often comes down to personality and with whom you click. But I also see issues relating to […]