Working with PR

This is an era when more and more people live a nomadic lifestyle and call themselves “digital nomads.” Digital nomads don’t have a fixed base, and carry their work with them. They may work remotely for a company or independently for their own business. One may or may not like identifying him/herself as a digital […]

How Working Locally Benefits Bloggers


5 Money Making Techniques For Your Blog

Sometimes it seems like a far off dream. But let me reassure you there are plenty of people making money on their blogs. And here are 5 suggestions for you to make your move towards running your blog as a business. These methods are not based on AdSense or affiliate programs where you require hundreds […]

5 Places To Find A Press Trip

If you are a travel blogger, chances are at some stage in your career you will be looking for a “comp” or group press trip.   But before you start looking for a press trip, let’s figure out what we mean by press trip for the purposes of this article.   What is a press […]

8 Questions Brands Should Ask Before Working with Couple Bloggers

Most bloggers work alone and run their own blog, typically traveling solo. They do of course often have a relationship partner and family, but they run their blog and business alone. But there are also a lot of couples travel bloggers out there as well as those traveling as siblings, parent-child duos, friends, or entire […]

How To Calculate The Value Of A Blog Post

Bloggers face this problem often. They have a client that wants to buy some sponsored posts, but first wants to know what the ROI (return on investment) will be. Figuring out the ROI of a blog post is difficult, though. It may even be impossible. What you can do, however, is estimate the market value […]

Fostering Long-Term Relationships with PR and Industry

We talk a lot about how to get started working with public relations professionals as bloggers and how PR can find the “right” kind of bloggers to work with. But what about long term relationships? While it may make sense to only reach out to a firm that represents one company you’re interested in working […]

Working with Public Relations Professionals – Why Can’t We All Just Get Along?

An often hotly debated topic I see over and over on blogger group boards: working with public relations (PR) folks – the good, the bad, and the ugly. Like any profession, there are good and bad and it often comes down to personality and with whom you click. But I also see issues relating to […]

How to Behave on a Hosted Media Trip

I sat slack-jawed at my host’s telling of the story. A year earlier, the tourism organization had put together its first tour with a focus on social media members and how they could help get the word out about its brand. Some heavy hitters were among the invited group, but, overall, the trip was a […]

On Location Tours -- Boston

PTBA Industry Member Spotlight: On Location Tours

In the PTBA Industry Member Spotlight this month is On Location Tours. We spoke with Lauren Nicholson about the company, and how it’s using the PTBA search engine to connect with bloggers. 1. Tell us a little bit about yourself and your business. I’m Lauren, the Digital Marketing Manager for On Location Tours. Working closely with […]