PTBA Blog

What Travel Bloggers REALLY Charge

In an industry as new and secretive as ours it’s hard to gauge what and how travel bloggers charge for services. When you find someone willing to spill the beans it seems to be as different to the last person who gave up the information in a drunken night on a beach in Sri Lanka.

In an anonymous survey the Professional Travel Bloggers Association collected 120 travel bloggers responses to give you a better idea on what you could be charging and when to charge it. All prices are in US currency.

Freelance Writing

We define freelance writing as articles given to a third party site/newspaper/magazine that is not your own.

I know for 500 words I’ve been paid anywhere from $150 to $500. As have more than 45% of our surveyed bloggers.

What Bloggers Charge: Freelance Writing

Brand Ambassadorship

It’s hard to gauge a brand ambassadorship role. A brand ambassadorship is usually defined as an ongoing relationship with a brand to represent them in a positive light and by doing so help to increase brand awareness and sales. Sometimes the money is determined across a year, per month or once off for a set of deliverables.

I’ve had Brand Ambassadorships at $500 per month for social media and banner advertising, as well as $6000 per year for content creation and promotion.

Nearly 42% of our surveyed bloggers couldn’t define this answer, because of the range. However more than 25% said they range between $1000 – $5000. And just so you know nearly 10% are taking brand ambassadorships ranging from $5,000 – $10,000.

What Bloggers Charge: Brand Ambassador

Press Trips / Famil

For the purposes of this article we are defining a press trip as a trip you have been asked to take by a brand or tourism board. It may be a day out or a week.

Nearly half the travel bloggers surveyed do not charge to go on a trip where all expenses are paid.

What Bloggers Charge: Press Trip Day Rate

As someone who does charge for a trip I am in the category of those bloggers who charge for deliverables instead of a day rate. More than 22% charge $500 – $1000 on a customised package, with $1000 – $3000 coming in a close second.What bloggers charge: Press Trip Deliverables

Those that do charge a day rate seem to be fairly even across the board with 10% $200 – $300 per day, 12% $100 – $200 per day and 9% under $100 per day.

What Bloggers Charge for a Day Rate

What Bloggers Charge: Day RatesWhat Bloggers Charge for Press Trip Deliverables

What Bloggers Charge for Press Trip Deliverables

 

 

Social Media Promotion

Influencer marketing seems to be exploding, with more and more bloggers laying aside the article writing to focus on their social media.

It seems most bloggers are charging $50 for 20,000 or under Facebook followers. Although some seem to be striking it lucky with $100 for 10,000 and numbers as high as $300 for 60,000 followers.

Twitter across the board seemed to be a little higher in numbers (not dollars) with $50 being charged right up to 50,000 sometimes. Then we had a few charging $100 over 75,000 followers. We can see from several comments that you can charge as much as you are able to get: “A few years ago I was getting paid $250 for 5 tweets a month and only had 1,000 followers at the time. I have a very specific niche.”

Instagram seems to get more than Facebook and Twitter with people charging $200 for up to 20,000 followers. And other points ranging from $350 for 50,000 and $500 for 70,000 followers.

Most bloggers weren’t doing sponsored video, but for those that were it could range anywhere between $350 – $2000 for someone with 33,000 subscribers. Or $5000 – $10,000 for 300,000 subscribers. Many bloggers noted they usually include it in in a package. We had one very honest response, “Video content professionally edited $8K per 2 min episode. Includes 7 days filming and 3 weeks post production. Package of 5 = $40k.”

Pinterest seemed to be a bit of a no-go zone currently. Some bloggers were charging $50 – $100 for up to 20,000 followers.

Giveaways & Competitions

It was surprising for me to see over 16% of bloggers not charging for giveaways and just accepting goods in exchange. A lot of work goes into giveaways so don’t be afraid to charge for your time and the audience that took you years to create.
23% of bloggers charged between $100 – $300 and 22% charged between $300 – $500. 12% of the large named bloggers were charging between $500 – $1,000.

What Bloggers Charge: Giveaways

Marketing Products

Over 18% of bloggers were not charging for a review of a product on their blog, instead choosing to accept the product as payment. However, keep in mind more than 27% charged between $200 and $400.
Remember you are not being paid for your gushing assessment; you are asking payment for the exposure you are providing to their product or service.
Make life easy, choose products you already know or think you will love. And then keep your reviews honest.

What bloggers charge: Product Reviews

Photography

Many bloggers branch into photography since they have such a wide selection of images. Travel bloggers are typically charging $50 to $100 for one image with 20% charging $0 – $50. But there is hope, nearly 15% are asking for $200+ per image.

What Bloggers Charge: Photography

Content Marketing

Sometimes known as sponsored links, 26% of travel bloggers are not accepting content marketing. For those that do the best price was a close tie between $100 to $250 and $250 to $350.

What Did We Miss?

There were several items Travel Bloggers brought to our attention that we missed in the survey. Travel Bloggers were also charging for:

  • Instagram, Twitter, Facebook, Snapchat takeovers
  • Twitter parties
  • Banner ads, sidebar ads
  • Consulting
  • Email list sponsorship / newsletter promotion
  • Event coverage
  • Public Speaking
  • Instagram Stories sponsorship
  • The freebies that come with blogging – flights, hotels, etc.
  • Media interviews
  • Expert travel guides
  • Modelling fee
  • eBooks / books

So how much are Travel Bloggers making?

Based on the year 2016 nearly 50% of our Travel Bloggers surveyed made less than $15,000. 23% made between $15,000 and $30,000, while only 7% made more than $100,000.

I feel it’s largely an inadequate guide with the results so varied, but then travel bloggers are mostly a group of freelancers trying to make an income anyway they know how in a digital world where there are no rules or regulations.

I’ll be making the extensive list of answers available in a more detailed project, but wanted to have these initial figures up and running for you to take a look at.

If you did not contribute in our survey, please feel free to add your answers here.

About the author

Erin is the founder and writer of popular family travel blog TravelWithBender.com, as well as the brand new lifestyle blog ExploreWithErin.com. Her passion and expertise in social media, coupled with a Marketing and Public Relations degree, positioned her perfectly as a teacher, mentor and social media strategist. Erin’s love of blogging has rocketed her into the spotlight with features on primetime TV, national newspapers and as a professional speaker at conferences such as the New York Times Travel Show, Women In Travel Summit and Problogger.

9 Responses to What Travel Bloggers REALLY Charge

  1. Gone with a whim March 31, 2017 at 5:40 pm #

    Great post for an entry-level blogger like me. I’m not at the point of charging anyone yet but hopefully I’ll get there soon. Thanks so much!

  2. Charles McCool March 31, 2017 at 8:11 pm #

    Quite useful information. Hope I can join the 7% rank one of these years.

  3. Alex March 31, 2017 at 11:30 pm #

    Thanks for this! Makes me feel a bit better about where I am!

  4. Chris Backe April 1, 2017 at 3:12 pm #

    I don’t specifically recall participating in this survey, but a bit of advice regarding the wording of questions here. What you *charge* ≠ what you’re *actually* paid. Plenty of us agree to something less than we charge, and knowing what’s charged only speaks to a part of the puzzle.

  5. Destination360 April 2, 2017 at 5:22 pm #

    The challenge for many small publishers its very difficult to monetize a $500 article. That $500 article may need to generate from 200k-500k pageviews when you include all the site admin, labor, marketing,etc. 10 years ago that was possible but now the market is so fragmented only the large publishers or self publishing bloggers can accomplish metrics to make it sustainable. We’ve resorted to some of what you mention such as link trades or people breaking in so we can sustain publishing new content.

    Still we love what we do.
    Happy Travels.

  6. Janet April 3, 2017 at 5:37 pm #

    Useful info BUT…Am a little confused on the first pie chart, which shows 47% making between 30 and 99 cents per word. Why such a huge (300%) spread, when three other other slices of the pie are in 10-cent increments?Theres a lot of difference between 30 cents and 99 cents…Would love to see a real breakdown – I’d bet dollars to donuts that 90 percent make between 30 cents and 50 cents…

  7. Jo June 14, 2017 at 1:50 pm #

    Finally, some actual data – thanks, Erin. I suspect a lot of work went into this so apologies for my next request… if you do this exercise again, any chance you could ask what DA/uniques people have so we can see what the correlation between that and rate is. I know this is more tricky but it would be really helpful.

Trackbacks/Pingbacks

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    […] Professional Travel Bloggers Association As the Outgoing President of the PTBA, I’m obviously a bit biased about it. On the other hand, I also know better than most what’s happening inside the PTBA. This year we’ve seen the Facebook Group become a very good resource for finding answers to blogging problems, and for having in-depth discussions about the state of the travel blogging industry that you don’t see anywhere else. The PTBA has also started publishing unique insights into blogging, such as a survey of the prices bloggers are charging for the different services they offer. […]

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