PTBA Blog

PTBA Industry Member Spotlight: Naturaki

The PTBA would like to welcome one of our newest industry members — Naturaki. Naturaki specializes in holiday rental accommodation in the Costa Brava region of Spain. We asked Carme Vilà Pardàs about Naturaki’s reasons for joining the PTBA and about using our tool to connect with bloggers for a blog trip in the works for May 2015.

1. Tell us a little bit about yourself and your business.

I’m Carme the co-founder of Naturaki and I’m responsible for Customer Service, Marketing and Social Media. In my free time I love to travel alone or with some one else, I think both ways of travelling are totally different and enriching. In our company, we specialize in charming holiday houses around Costa Brava – Girona from 2 to 20 people. We are strictly focused on high quality houses, choosing each one personally, and while not “luxury”, our customers are upper-middle class people. We are also focused on the owners satisfaction ensuring a long-term business relationship. Our clients are generally families and middle-aged groups of friends.

2. Have you ever worked with bloggers before, and what was your experience?

We’ve just worked with bloggers receiving them in 3 of our houses during TBEX Girona, but we didn’t have a business relationship before now, when we decided to ask some bloggers to collaborate with our company with a blog trip.

3. How did you hear about the PTBA?

I heard about PTBA during a lunch with Laurence and Vera in their visit in the TBEX Girona. Since then, we have seen how the association has been becoming bigger and more professional.

4. What benefits did the PTBA offer that made you want to join?

As a company, for most of us is not easy to know which bloggers have more influence or which once are specialized in our market or business. Is great that there is an Association where you can find most of them grouped because like in all business, sometimes it’s difficult to find good professionals and when you belong to an Association makes us think that the blog is more professional and serious.

5. What were your impressions of the search engine?

I have to tell you that I was really surprised in how easy is to find the information. The information that is shown is really useful and well organised.

6. What do you want to get from your membership of the PTBA?

I want to easily contact with bloggers, know their work in progress and If they can be interested in my business and my region.

7. Would you recommend the joining the PTBA to bloggers or industry – and why?

Yes sure. As I mentioned before, when you belong to a serious and well organised Association it seems that you are serious. I also think the blogging industry is in its beginnings so it needs to be well organised. For industries I would also recommend to join the PTBA as you can easily find all the information you need to know to make any business and to know if a blogger interests you or not and also to be able to contact them easily.

8. What would you like to see the PTBA offering it’s members?

I think a Newsletter informing what the Association is doing, new members, new information shown, new services… could be interesting.

It would also be great that we could know if a blogger is in our country or not. I mean, I would like to know if someone is in Catalunya before seeing it on his-her Facebook.

If you’re a PR Firm or Travel Industry Company interested in joining the Professional Travel Bloggers Association, check out these benefits of PTBA membership. You can even get a 30-day free trial to test it out. 

4 Responses to PTBA Industry Member Spotlight: Naturaki

  1. Kerwin August 18, 2014 at 3:22 pm #

    Welcome Carme,

    I’ve been to the Girona area and enjoy it a lot and usually tell me users to head north when they visit Barcelona. Most don’t know that the Girona area exists.

    I’m interested to know how you determine that a blogger is influential based on the PTBA profile? This is a question we struggle with as bloggers since not everyone have large social media numbers although our social media reach may be extremely targeted.

    Thanks.
    Kerwin.

  2. Carme August 19, 2014 at 9:07 am #

    Thank you message Kerwin, I’m happy to hear that you enjoyed our area!
    As you say, most of the people that visit Barcelona don’t know that Girona area exists. In my opinion Barcelona is amazing, but If you have time, Girona is a must place to visit in Catalonia. Is true that we are a small spot in the map, that’s why I think that the private sector (companies like us) and the public sector have to make an effort to let the people know how amazing and surprising Girona area is. I think both sectors are working on that direction.

    Answering your question, to determine the bloggers we wanted to invite in the blogtrip we are planning, of course we focused on the social media numbers, but in our case, more important than this, is the Blog Analytics and niches (is important that you specify well your niches, for example for the kind of houses we have, we are not interested in backpackers although a lot of companies are and we love to travel on this way and follow this bloggers). I think all of us knows how easy is to “buy” social media numbers nowadays, so is also part of our job to be aware of this. When we had to choose from hundreds of bloggers we needed to start focusing on numbers, so once we knew the once that have the best Blog Analitycs in the niches our business is focused in, we started to find in which targets are this bloggers focused and If that fits to the kind of clients we have. We also had to think which bloggers we could effort to invite. I think for companies that try to find bloggers would be great to find some info in your websites on the targets you are focused and some statistics.

    I hope this helps you. And let us know If you are visiting our area!

    Many thanks!
    Carme.

  3. Kerwin August 20, 2014 at 6:17 pm #

    Carme,

    It helps and thanks.

    So what kind of accommodations do your clients have? Are you looking for short term or long term stays?

    Kerwin.

  4. Carme August 22, 2014 at 9:34 am #

    We specialized in short term stays, from 2 days to 1 month, depending on the season.
    Carme.

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