PTBA Blog

Making the Most of Twitter Chats

If you want to improve your presence and engagement on Twitter, there is no better way than being involved in Twitter chats. What is a Twitter chat? A Twitter chat is an online event that discusses a theme such as adventure, luxury, culture or food. Hosts ask questions by using Q1, Q2 and Q3 and […]

Why Using Traffic As A KPI Is Hurting Influencer Marketing Campaigns

By Matt Gibson Traffic is a terrible indicator of potential readership for a specific article. Its use for that purpose probably wastes millions of PR and marketing dollars each year.

Running Your Own Travel Twitter Chat

By Shane Dallas of The Travel Camel Starting and building a travel Twitter chat is a tremendous way to build your presence on Twitter. But it’s not as easy as it looks. Many chats lose momentum after a while so you need to be dedicated to make it succeed. I’m a founder of The Road […]

8 Questions Brands Should Ask Before Working with Couple Bloggers

Most bloggers work alone and run their own blog, typically traveling solo. They do of course often have a relationship partner and family, but they run their blog and business alone. But there are also a lot of couples travel bloggers out there as well as those traveling as siblings, parent-child duos, friends, or entire […]

What Travel Bloggers REALLY Charge

In an industry as new and secretive as ours it’s hard to gauge what and how travel bloggers charge for services. When you find someone willing to spill the beans it seems to be as different to the last person who gave up the information in a drunken night on a beach in Sri Lanka. In […]