PTBA 2015 Election Results
My name is Laurence, and I am the new President of the PTBA, having served as European board member in 2013, and President Elect in 2014. I have the pleasure of taking over the role of President of the PTBA for 2015. First, I would like to thank everyone who has contributed to making the PTBA what it is today, with particular thanks to everyone who has served on the board to date, and of course, to past Presidents Craig Martin and Michael Hodson. Most of all though I would like to thank the membership who have supported us to date – I hope to offer you a great many benefits over the coming year.
I’d like to give you a quick overview of what I aim to achieve in my Presidency, with your support of course. As always, if you have any comments or feedback, or would like to be more involved, please don’t hesistate to get in touch, either via e-mail (firstname.lastname@example.org), or in our members-only facebook group.
Targets for 2015
- Finish the year with 100+ industry members and over 500 blogger members.
- Have a process in place for arbitrating complaints about our members, both ways
- Review membership requirements to see if these should be changed, perhaps to a points based system, as well as explore ways to attract more industry members
- Have the membership more involved, perhaps setting up local PTBA events and with opportunities for speaking
- Have a comprehensive resources section in place
- Run a successful TBC Asia part 2
- Run a conference or at least an event that is more North America focused
- Have more presence at key tradeshows and conferences
- Establish partnerships with major blogging conferences, offering benefits such as reduced ticket pricing to our members
- Establish additional benefits for our members such as discounted or free plugins, themes etc.
- Increased transparency via
- Quarterly financial reports
- Monthly updates from the board on the projects they are taking, as well as an overview of the board meeting minutes and progress
- Mentorship programme and training for members, from more experienced members in the community.
Those are my goals at least! Hopefully with the support of the new board and your help, we can get the majority of these accomplished.
One other thing, we are often asked about the purpose and goals of the PTBA. I wrote out my vision, which I believe aligns with the founding principles and code of ethics.
Core Goals of the PTBA
Our core goals are to:
– Promote travel blogging as a profession
– Educate travel bloggers and industry on best practice for working together effectively
– Help travel bloggers and industry realise the value of positive partnerships
– Provide a means for industry to find the best travel bloggers to work with based on their needs
– Provide a community where travel bloggers and industry can connect
We have a number of ways we achieve the above, as follows:
– We offer a searchable database of bloggers that industry can use to find bloggers, based on criteria like social media traffic, google analytics etc.
– We represent travel bloggers at key events around the world, including ITB, ATM, NY Travel Fest, etc, helping to educate industry as to the benefits of working with travel bloggers
– We offer support to our members, and are looking to expand this to a more comprehensive service to offer legal advice
– We are in the process of building out a comprehensive resources section
Obviously we have a good deal to do, but that is where I am coming from for my year as President, working with the board. Which brings me to the point of this post, to announce the new board! So without further ado:
New Board Members for 2015
President-Elect: Matt Gibson
Treasurer: Jessica Turchik
Secretary: Caroline Eubanks
At Large Board Member: Kate McCulley
North American Board Member: Stephanie Yoder
European Board Member: Michael Turtle
Rest of World Board Member: Ian Ord
Rest of World Board Member: Erin Bender
Rest of World Board Member: Amanda Williams
Thanks for reading, and I look forward to hearing from you over the coming year with your ideas and suggestions 🙂