PTBA Blog

How Working Locally Benefits Bloggers

 

When we first started blogs, working with brands and destinations might have seemed intimidating at first. You might see bigger name bloggers being flown to far flung destinations to stay at luxury hotels with per diems. But everyone has to start somewhere. That’s why working locally is so important for bloggers. Why, you ask?

Low Cost for Brands and Destinations

No matter how small a destination’s budget is, there’s almost always something that can be done in terms of partnership. This might come in the form of a comped meal during lunch, a weeknight hotel stay, discounted tour, or a city attractions pass. It also helps that a destination doesn’t have to cover your transportation costs like they might for a traditional FAM.

Example: When Adventurous Kate was a newbie blogger, she reached out to a local hotel to experience their rooftop pool as a local. She was able to parlay it into other local partnerships before expanding into other destinations.  

 

Easy Way to Prove ROI as a New Blogger

Starting small and local can show your worth as a blogger. If your first partnership goes well, it might lead to bigger things. There are a few ways you can do this. The first is to keep track of statistics for everything you post, whether that’s on social media or screenshots of your Google Analytics. Second, put all the details together in some sort of document that the brand or destination can keep to show their marketing team. You can also prove your worth by using their hashtags in your Instagram posts, even if you weren’t sponsored.

Example: Practical Wanderlust worked on a campaign with Memphis, Tennessee and provided them with an extensive report afterwards.

 

Allows You to Show your Local Expertise

If you’re local to a destination, you’re likely already promoting it without really trying. Showing that you’re an expert in an area will bring you more work and almost never ending content. You likely have a number of posts you could write without ever leaving your house. It also can be useful to build credibility, allowing you to set yourself apart. This might be through being featured in publications, television appearances, or speaking engagements. Websites like HARO (Help a Reporter Out) are constantly looking for experts to quote and state tourism boards hold annual conferences that require speakers.

Example: I answered a call on HARO looking for an expert on the American South, the area I call home. I ended up being quoted in an online story for Travel + Leisure with a link back to my site. It was advertising I couldn’t buy and didn’t cost me anything except the time it took to answer the email.

 

Additional Tips

Start by reaching out via email to introduce yourself to local partners you’d like to work with. Ask if they have time to meet for coffee or just send them your media kit and examples of previous work. It starts the conversation that could lead to something in the future.

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