PTBA Blog

8 Questions Brands Should Ask Before Working with Couple Bloggers

Most bloggers work alone and run their own blog, typically traveling solo. They do of course often have a relationship partner and family, but they run their blog and business alone. But there are also a lot of couples travel bloggers out there as well as those traveling as siblings, parent-child duos, friends, or entire […]

How To Calculate The Value Of A Blog Post

Bloggers face this problem often. They have a client that wants to buy some sponsored posts, but first wants to know what the ROI (return on investment) will be. Figuring out the ROI of a blog post is difficult, though. It may even be impossible. What you can do, however, is estimate the market value […]

Fostering Long-Term Relationships with PR and Industry

We talk a lot about how to get started working with public relations professionals as bloggers and how PR can find the “right” kind of bloggers to work with. But what about long term relationships? While it may make sense to only reach out to a firm that represents one company you’re interested in working […]

Working with Public Relations Professionals – Why Can’t We All Just Get Along?

An often hotly debated topic I see over and over on blogger group boards: working with public relations (PR) folks – the good, the bad, and the ugly. Like any profession, there are good and bad and it often comes down to personality and with whom you click. But I also see issues relating to […]

How to Behave on a Hosted Media Trip

I sat slack-jawed at my host’s telling of the story. A year earlier, the tourism organization had put together its first tour with a focus on social media members and how they could help get the word out about its brand. Some heavy hitters were among the invited group, but, overall, the trip was a […]

On Location Tours -- Boston

PTBA Industry Member Spotlight: On Location Tours

In the PTBA Industry Member Spotlight this month is On Location Tours. We spoke with Lauren Nicholson about the company, and how it’s using the PTBA search engine to connect with bloggers. 1. Tell us a little bit about yourself and your business. I’m Lauren, the Digital Marketing Manager for On Location Tours. Working closely with […]

Haka Tours New Zealand

PTBA Industry Member Spotlight: Haka Tours New Zealand

In the PTBA Industry Member Spotlight this month is Haka Tours New Zealand. We spoke with Jitendra Patel about the company, and how it’s using the PTBA search engine to connect with bloggers.  1. Tell us a little bit about yourself and your business. I’m Jitendra the digital sales and marketing manager here at Haka Tours […]

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World Travel Market (WTM): The Ultimate Beginner’s Guide

This guide to WTM London is authored by PTBA Member Kerwin McKenzie. I’d never heard of WTM before first attending in 2012. I had heard about it from another blogger; Gary Arndt I believe, whom I’d met at a travel conference. My eagerness to learn and meet new people drew me there. I coupled the trip […]

Five Tips for a Happy Marriage Between Industry and Bloggers

Guest post by industry PTBA member Katy Rockett, Marketing Manger, Intrepid Travel   Penetrating into the world of travel blogging has become an increasingly challenging feat as the industry has become diluted with new bloggers trying to carve a niche and make a name for themselves. The community has been growing immensely throughout the past […]